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Projets(s) de recherche, responsable |
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11th Singapore Economic Review Conference (SERC) 2026, Xintong Han
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2026 ISMS Marketing Science Conference, Lavy Khoushinsky
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A Cross-Country Analysis of Corporate, Government, and Product Social Responsibilities in Contentious Industries: The Case of Recreational Marijuana, Nizar Souiden
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Administrative Sciences Association of Canada Conference 2026, Aïda Faber
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Coyances compensatoires vertes : exploration des conséquences et des solutions sous l'angle du marketing social, Valeriane Champagne-Saint-Arnaud
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Designing for the Co-Creation Triad: Design Principles for Agentic Ai in Configured Digital Services, Marilyn Giroux
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Évaluation de l'impact des plateformes e-commerce à but non lucratif initiées par le gouvernement et leurs stratégies marketing, Xintong Han
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Excluded by Design: Fairness, Emotions, and AI Targeting, Marilyn Giroux
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Experiential value of the augmented reality experience in business-to-business marketing: A stakeholder approach, Riadh Ladhari
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Focal and peripheral consumption journeys across virtual and physical realities: A study of online gaming, Alex Baudet
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Identité de marque et participation des fans dans le football féminin : vers une stratégie durable, Marilyn Giroux
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Leveraging socially assistive robots in tourism to promote healthy aging: An exploratory study on aging population, Marilyn Giroux
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Mediating social phygital experiences in the context of esports tournaments, Alex Baudet
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Profondeur vs portée : spécialisation des contenus et engagement du public sur les plateformes de partage de connaissances, Xintong Han
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Recommendation algorithms and user engagement on creator platforms, Xintong Han
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Recreational marijuana: Ethical positions and consumption status in explaining attitudes, perceived law ethicalness, and perceived corporate social responsibility, Nizar Souiden
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Renforcer la sécurité physique des femmes via une application mobile : le cas d'étude de The Sorority, Alex Baudet
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Understanding Consumers' Perception of Product Efficacy, Sumitra Auschaitrakul
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